Design across culture and entertainment
Intro
From sports and TV series to festivals and immersive experiences, the entertainment industry demands visual design that is emotionally charged, culturally aware, and deeply engaging. In recent years, I've had the opportunity to contribute to various projects in the entertainment space—ranging from movie titles, to gaming, to sports. Each of these areas presents its own unique challenges and creative languages, but what unites them is the need to emotionally connect with an audience, often at scale.
Title design for movie productions
Title design is a crucial but often overlooked component of visual storytelling. Positioned at the very beginning of the viewing experience, it plays a key role in setting tone, mood, and narrative anticipation.
I’ve had the chance to collaborate on some TV series, and I learned firsthand just how much when executed with intention, title design becomes part of the experience itself.
From typography and timing to motion and composition, title sequences help define how audiences perceive a film or series. In this context, design is not only a visual tool but a narrative one—serving to immerse viewers and create continuity between content, character, and brand.
Storyboarding for Music festivals.
Under NDVSN direction, I’ve had the opportunity to contribute to the storyboards for Afterlife festival. Storyboards serve as a foundational tool for 3D artists, helping translate narrative intent into immersive environments.
These visuals ultimately become key to shaping the emotional rhythm of the event—contributing to a shared experience that reinforces the festival’s cultural relevance and memorability. Designing storyboards for an event of this scale requires aligning with a pre-existing, iconic aesthetic while considering how visuals will function in expansive physical and digital spaces.
Design and Sport. A Winning Match
When it comes to rebranding a sports-related brand, there are a number of considerations to keep in mind. First and foremost, fan engagement is by nature more emotionally charged and opinionated than in any other industry. We associate our deepest feelings with sport.
This, of course, varies from culture to culture, making the creative work even more complex.Additionally, brand touchpoints are inevitably broad and varied — from merchandise to events — bringing together a wide range of audiences, from the youngest fans to the oldest supporters. In my case, I’ve had the opportunity to collaborate with several brands in the sports sector. The example I’ve included on this site is Kama — a tech brand that won the Sport Innovation of the Year award in 2022.
That project involved full-scale branding work: from strategy and logo to marketing and user experience.Another project I’m particularly fond of is for a golf center set to open in Canada in 2026. The details are still under disclosure, but working on a large-scale initiative for golf enthusiasts has been incredibly stimulating. In that case, we had to account for several factors: the existing market offering, Canadian golf culture, and the habits of golfers of all ages — from families to seasoned players.
Conclusion
In any of these contexts, one key fact remains: despite living in an era dominated by artificial intelligence and data-driven decisions in every area, the human and emotional factor remains paramount when designing for entertainment. This makes the challenge more complex, more heartfelt, and inevitably more compelling.