Notebook
04
Notebook
From strategy to brand experience: the creative phases that guide the Brand Identity Process
The complexity and variability brands are exposed to today, combined with the speed at which information is being consumed, require us to approach brand identity with a strategic and adaptable mindset keeping in mind its many various applications. The following phases have proven essential across multiple projects and are an much needed part of the winning process we have repeated in most brand identity work.
Rebranding and Tech: Common Challenges from Founders to Corporates.
When it comes to design for tech, I’ve noticed several recurring patterns among the founders that were discussed in our first steps on the creative phase. Over the past few years, I’ve had the opportunity to collaborate with a variety of tech companies—from early-stage startups to more established players that have been in the market for years.
The details that move us: design across culture and entertainment.
From sports and TV series to festivals and immersive experiences, the entertainment industry demands visual design that is emotionally charged, culturally aware, and deeply engaging. In recent years, I've had the opportunity to contribute to projects in the entertainment space—ranging from movie titles, to gaming, to sports. Each of these areas presents its own unique challenges spanning across creative languages.